Red Queens and Increasing Returns

When I decided to obtain a DVD for my science fiction assignment in Module 4, I downloaded the digital version on Amazon.com from their Prime Members' ($75/year) video library. I considered renting an actual DVD  from a local Red Box, a video library usually located in front of drug and grocery stores. Red Box is less costly than downloading. They rent movies for $1 with the use of a debit card. 

We pay for conveniences. The increasing competition between DVDs and video-on-demand services is definitely an example of increasing returns, as video-on-demand services are taking over the way we view movies because of its convenience. DVDs are losing advantage because of the inconvenience of having to go to the store to select the movie, and then return it once we have viewed it. Most households own a desktop, laptop, iPad or other tablet, or smartphone now. The ease of access to streamed movies and videos on these tech devices outweighs the troublesome process of traveling to a store front twice - to rent the movie and again to return it. (Are we becoming a lazy society? (-:)

DVDs and Video-on-Demand Services

Placement on McLuhan’s Tetrad

Enhancement Video-on-Demand services definitely enhance the movie-watching experience by making it less complicated and providing easier access to movies from the comfort of home.	Obsolete DVDs are becoming obsolete because of the cumbersome process by which consumers must go through to rent and return them to video stores. Even if they are purchased, they can become inoperable.
Retrieval DVDs rekindle VHS tapes and movie reels for movie watching.	Reversal Video-on-Demand services provide greater mobility with decreased need for human logistics to acquire a movie!